

Challenging Expectations. While the idea itself is pretty straight forward, it challenges the assumptions we make about familiar objects. “People have a lot of immediate associations with everyday things, especially iconic ones,” says Joe Sullivan, industrial designer at Carbon Design Group, a Seattle-based product development consultancy. “It’s interesting to play with these expectations. In this case, we’re taking a well-known object out of its normal context and giving it new capabilities, allowing it to function as something completely different.”
“The numbering scheme on dominoes and dice developed as a way to represent numbers that’s immediately recognizable, so in a lot of ways it makes perfect sense to use it as a time piece,” explains Sullivan. “Everyone gets it, but the fact that we’re not used to seeing it in this context makes it unexpected at the same time.” It’s this shift in context that gives the concept a twist.
Fueling the Passion. The Domino Clock was one of a number of ideas bubbling up in the Carbon studio when it was selected to be a Carbon Passion Project. Similar to Google’s 20% Time, Carbon’s Passion Projects are designed to fuel the creative spark. “They’re a way to push the boundaries… to try something new, to take a break from the constraints of client projects and play a little,” explains Dan Blase, President of Carbon Design Group. “These projects foster Carbon’s culture of learning and play, and, at the same time, give our team the variety they thrive on.”
Making it Real. Simple ideas often require a good deal of work to keep them simple. “Form-wise, it’s a very literal reference to a domino, so 95% of the up-front heavy-lifting from an aesthetic standpoint is defined from the get-go,” says Sullivan. Once the form is set, the conversation moves quickly to feel and function. The reference to real dominoes plays heavily here as well. From their playful falling motion, to the weight of the ceramic materials in your hand, dominoes have very specific physical qualities inherent to them. “The clock wants to communicate these same qualities, from the materials down to the precise motion of the dots.”
Source : carbondesign